I agree in part, at least the quote often applied to Henry Ford “If I had asked people what they wanted, they would have said faster horses” rings true. But I t

I agree in part, at least the quote often applied to Henry Ford “If I had asked people what they wanted, they would have said faster horses” rings true. But I think that only really applies to the core innovation, actually turning that into a viable business requires a lot of customer understanding and getting user feedback is key to that. Rob Fitzpatrick's book "The Mom Test" explains how to get actually useful feedback from users.