That doesn't contradict this article. They're talking about a bottom-up model of sales rather than top-down. Selling to the end users of a platform rather tha

That doesn't contradict this article. They're talking about a bottom-up model of sales rather than top-down. Selling to the end users of a platform rather than selling to the CIO/CTO. This is particularly important now in the age where lots of SWEs won't take a job if the company is using teams/outlook and not slack.