Sure but how were they no-Sales? I used to work for an Atlassian consultancy and Atlassian put a ton of effort into their partner network. We would run Atlassia

Sure but how were they no-Sales? I used to work for an Atlassian consultancy and Atlassian put a ton of effort into their partner network. We would run Atlassian user groups, answer questions on their forums, etc. It was a community-based strategy, they were just earlier than most to it.