It’s genius, in a slightly dark manner. I/we bought a new house a couple of years ago and have obviously needed lots of different stuff, large and small, as a

It’s genius, in a slightly dark manner. I/we bought a new house a couple of years ago and have obviously needed lots of different stuff, large and small, as a result. Our choice of local shops is relatively restricted and I’d estimate that >90% of everything bought online (by volume) has been from Amazon - it’s fast, free, and reliable. That Prime subscription pays for itself several times over in postage costs saved, before you consider any of the other relative perks it brings. It’s an enabler - and means that Amazon is your first choice to look for something you need, before any other site. If you want to look at it purely mathematically, I find that typical postage from an independent online retailer costs ~€4 for something by small. So if I purchase more than 2-3 items per month, the cost of Prime is already earned back.