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Might be an instance of Goodhart's law: https://en.m.wikipedia.org/wiki/Goodhart's_law https://en.m.wikipedia.org/wiki/Goodhart's_law If all websites try to op
by daptaq 5y ago
Might be an instance of Goodhart's law: https://en.m.wikipedia.org/wiki/Goodhart's_law https://en.m.wikipedia.org/wiki/Goodhart's_law
If all websites try to optimise for SEO, they undermine the assumption that the evaluation of a search engine is the pure consequence of how well a site satisfies a query.
- hinkley 5y agoI really think than one, we are going to have to end up with search engines managing a curated list of 'roots', and two, those roots are going to end up consisting substantially of a mix of more 'human' sites and, let's be honest with ourselves, a certain amount of content that is paying for favoritism. I think it's very possible that we have effectively raised the noise floor so high that there is no signal, but also likely that perverse incentives from trying to profit off of search engines have made them our enemies instead of our friends. For instance, does Google favor sites that run their own tools on them? I've stopped paying attention but recall hearing mutterings to that effect. If so then running the tools is a protection racket. For other perverse incentives: if you try to rank sites by how long someone stays on them before backing out, or searching again, then you end up favoring rabbit-hole sites, that either string you along or suck you into a tangent. "Oh, this must have answered their question about keeping bees," no, they're reading gossip about the Queen of England and have forgotten all about beekeeping.
- IAmEveryone 5y agoOh, look! It’s the same „flaw“ people have been explaining each other for a decade. We’ve all seen it dozens of times, yet Google apparently remains in the dark.