3 ms·
"Community is the new pre-sales" makes me sick. It's already impossible to tell what fake or real in reviews. Now marketers are sliding themselves like rats int
by raspyberr 5y ago
"Community is the new pre-sales" makes me sick. It's already impossible to tell what fake or real in reviews. Now marketers are sliding themselves like rats into communities.
- sophacles 5y agoBe nice to the rats - they are fairly intelligent creatures with feelings you know.
- hypertele-Xii 5y agoThat slid themselves into our communities and made us sick. Hey I like rats, but he's not wrong in his choise of words. Now rats are paying restitution as lab test animals and making us healthier.
- psyc 5y agoPlus, they don't scurry when something bigger comes their way. Don't pack themselves together and run as one. Don't shit where they're not supposed to. Don't take what's not theirs. They don't compare.
- ClumsyPilot 5y agoWe live in pist truth society trully, you dont know what is real politically or in products you buy
- GarethX 5y agoThat's not the point being made in the article, though. It's not saying marketers should do community, but rather that companies should invest in community instead of marketing for mutual benefit (members and company). The follow-on Value Creation > Value Capture piece I think makes it clearer: https://orbit.love/blog/value-creation-beats-value-capture https://orbit.love/blog/value-creation-beats-value-capture
- Existenceblinks 5y agoRats like to make hype and fad tech by writing articles they get paid to write, resulting in biased and inefficient tech adoption and adaptation as industry whole. I sympathize with lab rats though, they sacrifice life and make much more progress to humanity as helping advancing medicine although I support cruelty-free.