>This is a fairly standard reframing when your product has lower TCO but higher upfront costs. I'd say it's the opposite a lot of times. EVs are one such produ

>This is a fairly standard reframing when your product has lower TCO but higher upfront costs. I'd say it's the opposite a lot of times. EVs are one such product. People will say, "sure I'm paying 20k more for the car, but I'll make it up in fuel savings and zero maintenance!" without ever calculating how much fuel and maintenance you'd actually have to use to break even. Then, of course, there is the regulatory and temporal risk that energy costs today aren't what they might be down the road, and that there are some high-ticket items an EV can have fail itself. It's hardly ever a no-brainer, because the invisible hand tends to make it so. >People have sold rooftop solar this way So many companies have gone bust because of this.