This article is really not that good, it suggests a bunch of obvious reasons why Google has a moat (Chrome, everyone's personal data) and misses some others (br

This article is really not that good, it suggests a bunch of obvious reasons why Google has a moat (Chrome, everyone's personal data) and misses some others (brand recognition). Then it goes and an explains reason why OP thinks Google sucks (to be fair I agree with him, but they're pretty subjective). Finally, OP claims that people are abandoning Google. Their single data point is that since 2009 there have been fewer searches for mortgages, because that couldn't possibly have been the result of an mortgage-driven recession in 2008.