3 ms·
product-led is just a marketing term led by sales people who don’t have a clue about how to formulate „product quality matches needs of users“ </rant>
by pixiemaster 5y ago
product-led is just a marketing term led by sales people who don’t have a clue about how to formulate „product quality matches needs of users“ </rant>
- altdataseller 5y agoI think product-led is not simply ensuring you have product-market fit, or whether you're satisfying the needs of users. It goes further than that. It's to ensure every step/detail of your product is built to encourage people to want to recommend it, or talk about it. Every small detail, from the cute mascot you might use in your logo, to features that help people express their identity, or feel good about themselves. Of course, it varies from product to product. The market is filled with tons of products that fulfills the needs of users. But very few of them have a community of enthusiastic users that want to recommend it to others.
- pixiemaster 5y agoexactly. and good products without a mascot have been recommended in the past, just because they are good products.
- GarethX 5y agoThere is more to it though. Like PLG encourages a freemium approach, to maximize the number of folks who can experience the product quality. As well as things like aligning user outcomes to business outcomes through usage-based pricing.