5 ms·
It is well marketing written, but don't match reality. I'm sorry but most companies have Teams not Slack, most companies have Teams not Zoom. > From Slack to F
by polote 5y ago
It is well marketing written, but don't match reality. I'm sorry but most companies have Teams not Slack, most companies have Teams not Zoom.
> From Slack to Figma, Typeform to Twilio, Atlassian to Airtable... many of today's fastest-growing companies are those who are not only product-led but community-driven.
Atlassian is clearly not product-led today and they are clearly not one of today's fastest growing company
> vendors have had to adapt to this new landscape. Go-to-market strategies have changed with sales-led replaced with product-led. [...] they've adjusted their budgets accordingly. Take Atlassian, for example; in 2020, their Sales and Marketing spend was 18.6% of revenue compared to an industry average of 38.7%
Atlassian as always been famous for being no-Sales, so this is clearly not a shift for them
- altdataseller 5y agoRight. In 2016, Sales & Marketing was 19% of revenue, so Atlassian was always a low spender on sales. Narrative violation.
- GarethX 5y agoSure but how were they no-Sales? I used to work for an Atlassian consultancy and Atlassian put a ton of effort into their partner network. We would run Atlassian user groups, answer questions on their forums, etc. It was a community-based strategy, they were just earlier than most to it.
- altdataseller 5y agoThey are not completely no-sales. I don’t think any big enterprise software co above $1b market cap is
- deleted 5y ago[deleted]