9 ms·

So like city buses?

• arcticbull 5y ago
  Not really, no. City busses recognize revenue from advertising and use it to subsidize fares. Being a public service, the public benefits. On the other hand, private bus fleets with private advertisements on loan to school districts will recognize that advertising revenue as profit, benefiting shareholders. Not everything needs a profit motive.
  • roughly 5y ago
    I don't know what the split is elsewhere, but it's worth noting that for BART in the Bay Area, at least, makes something like $10m/yr, compared to nearly $500m/yr in actual fares - so, in exchange for approximately 2% of annual revenues, we get BART trains and stations covered in ads. Edit: Thought to look this up for SFMTA - 2020 proposed budget (projections as of 2019, chosen because it's the last "normal" year) - total revenue $1.2Bn, "Advertising, interest, and service fees" $54m.