I think people just have a different definition of hard. I cancelled my Prime membership several times in the past (not using it too much, changing countries et

I think people just have a different definition of hard. I cancelled my Prime membership several times in the past (not using it too much, changing countries etc) and it’s definitely not a single button - the process is clearly done to have some attrition and make you reconsider cancelling it. But you just have to click your way past 2-3 screens worth of reminders of how amazing your subscription is and after that you’re done. Personally I would not call it hard (hard for me would be one of those services where I have to ring support to cancel!) but it could be easier. I was definitely amazed by the refund part, that was nice and something I didn’t expect. Iirc the refund is also based on your actual usage of prime features, not just how much longer your subscription is going to last, which is extremely consumer-friendly.