Also, another way to spin this would be that they managed to keep their prices constant (1) in a year with inflation by not forcing you to pay for stuff you do

Also, another way to spin this would be that they managed to keep their prices constant (1) in a year with inflation by not forcing you to pay for stuff you do not need. Either way, it’s spin. As with many luxury products, their product prices correlate only loosely with costs. Certainly, the last two digits are psychological. (1) since products change and currency exchange rates fluctuate, I think that’s almost impossible to prove, but also to disprove.