“The reason I did this was to make a statement to the public, letting them know that this jpeg … could be utilized to turn into a brand and ecosystem for the re

“The reason I did this was to make a statement to the public, letting them know that this jpeg … could be utilized to turn into a brand and ecosystem for the restaurant world.” He isn't cashing in on the jpeg, but on the media hype surrounding the NFT nonsense; the jpeg is incidental. Cashing in on existing media hype is not a bad move, I mean, why not take advantage of the free advertising. But its deceptive to tell people its about the jpeg. Deception is not a rare commodity in the crypto space. The 'art' of these NFTs is clearly garbage, in fact I think that's part of the point. Its fascinating to people that something so obviously bad could be worth so much.