That's it's whole purpose, to get people watching that wouldn't normally watch F1. When F1 had the idea, Amazon offered them more money, but they went with Net

That's it's whole purpose, to get people watching that wouldn't normally watch F1. When F1 had the idea, Amazon offered them more money, but they went with Netflix because it was more about getting eyeballs on the show so they would then come and watch the sport. It's entirely marketing and designed to bring people into the sport, also a lot of the top teams/drivers don't provide a huge amount of access as they get in the way / give away secrets / make crap up that makes them look bad, so they focus more heavily on smaller teams and have to invent stories there to make it seem exciting.