I find this little passage (from chapter 1 of your "panda" link) is a good bit of wisdom that is just as true today as when he wrote it: "People come to Web si

I find this little passage (from chapter 1 of your "panda" link) is a good bit of wisdom that is just as true today as when he wrote it: "People come to Web sites looking to get a job done or a question answered. The first thing the guys at www.fedex.com did was publish a Web interface to their package tracking database. That was back in 1994. When they decided to add corporate information they put it on an entirely separate site: www.fdxcorp.com. (Today the sites are merged.) "