Brilliant, advertising is a huge expense for a new business. You have to spend a lot of cash to make sure people know about you. McDonalds spends billions to ke

Brilliant, advertising is a huge expense for a new business. You have to spend a lot of cash to make sure people know about you. McDonalds spends billions to keep its products fresh in everyone's mind. Imagine how hard it is for a small company to break in. If this guy can deliver food that people can love then he will ride the nft hype to a successful company. He paid a few hundred thousand dollars for the ape but he will probably get the equivalent of millions in free advertising.