check out how many 'sponsored ads' appear above the 'real' results, it's waaaay worse than what ST does. Actually, ST does the same thing. Once you finally cli

check out how many 'sponsored ads' appear above the 'real' results, it's waaaay worse than what ST does. Actually, ST does the same thing. Once you finally click through a dozen sub-categories, there is a nice block of ad-words right above the results positioned in the same place the sub-category lists were. And I wasn't really making the argument that such a site design is effective. I was just pointing out that from the way the site is designed, it seems they are going for as many ad-views as possible by making as many redundant sub-category pages as possible.