This is not even the first time this deceptive practice has been employed in the US food industry, lets call it the joy of regulatory capture. Back in the 80s,

This is not even the first time this deceptive practice has been employed in the US food industry, lets call it the joy of regulatory capture. Back in the 80s, when "fat-free" became a potent marketing lever, the food manufacturing lobby got the FDA to rule that if the fat content per serving was less than 1 gram, it was close enough to zero to call it fat free. The problem was they were careful not to define or regulate "portion size" such that they were selling conventional Oleo as "Fat-Free Margarine" where the portion size was dialed down enough to contain no more than .99 grams of fat, when it was as burdened with lipids and unhealthy as any other margarine.