> The issue with locking down by country is, say you have an upstanding SaaS startup and you want to advertise to the world It depends on what the ad is about.

> The issue with locking down by country is, say you have an upstanding SaaS startup and you want to advertise to the world It depends on what the ad is about. The verification requirements should be much more stringent for a financial or medical service than some random SaaS (the latter's customers can already be made whole by just disputing the transaction with their card issuer). I don't believe it's that far-fetched to require financial services to have a business presence in the local country and abide by local laws before being able to advertise.