Pre-internet, there weren't infinite scammers hammering magazines and newspapers from overseas with questionable ads. There was still some junk, but no where ne

Pre-internet, there weren't infinite scammers hammering magazines and newspapers from overseas with questionable ads. There was still some junk, but no where near as relentless. And most products were physical, so even if you were advertising miracle skin repair, you were manufacturing and shipping a physical product so it was harder to appear and disappear. Ease of money transfer hasn't helped prevent scams either. The issue with locking down by country is, say you have an upstanding SaaS startup and you want to advertise to the world. Can you realistically justify registering your business in 100+ countries? Even something like Stripe Atlas is arguably too heavy-handed for side-project stage. I could see there being a verification engine whereby an advertiser posted a bond before that verification service endorsed them to publishers. But this would require countries to require publishers to use something like this, because they won't do it off their own back.