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I think it's understandable that big platforms face problems of scale with moderating ads & content, but one thing I've noticed is that Meta are extremely sensi

I think it's understandable that big platforms face problems of scale with moderating ads & content, but one thing I've noticed is that Meta are extremely sensitive in rejecting ads due to images being imperfect or other minor things, yet Facebook & Instagram seem filled with crypto & fake IPO scams. I think they've misallocated moderation resources. On the other hand, whilst I think the ACCC is right to pursue them over this, does it have anything to do with their previous showdown? https://www.abc.net.au/news/2022-02-18/facebook-blocked-australian-news-the-inside-story/100839284 https://www.abc.net.au/news/2022-02-18/facebook-blocked-aust...

firecall 5y ago
My sense is probably not directly. Certainly there would be general political pressure to keep Big Tech in line. Australia has a history of taking tech to task: remember a decade or more ago they pulled Adobe up over local pricing! On another note, I do find it weird that Facebook Ads in AU mostly seem to be low quality brands and scams! I work in marketing and have looked after 8 figure budgets so have some industry experience. But yet I'm left wondering why I never see big brands on Facebook in AU! FWIW I do advise my clients to critically consider FB or Google Ads due to the levels of click fraud. You need serious budgets to be able to absorb the fraud and see positive ROI in AU! YMMV :-)
- airtonix 5y ago
  > But yet I'm left wondering why I never see big brands on Facebook in AU! > FWIW I do advise my clients to critically consider FB or Google Ads due to the levels of click fraud. Looks like you answered your own question! :)
hackerfromthefu 5y ago
Well also some of the crypto scam ads picked the wrong dude to impersonate, someone with old fashioned values and money to fight back - Andrew Forest who started FMG mining.

3 ms·

I think it's understandable that big platforms face problems of scale with moderating ads & content, but one thing I've noticed is that Meta are extremely sensi

by jfoster 5y ago

firecall 5y ago
My sense is probably not directly. Certainly there would be general political pressure to keep Big Tech in line. Australia has a history of taking tech to task: remember a decade or more ago they pulled Adobe up over local pricing! On another note, I do find it weird that Facebook Ads in AU mostly seem to be low quality brands and scams! I work in marketing and have looked after 8 figure budgets so have some industry experience. But yet I'm left wondering why I never see big brands on Facebook in AU! FWIW I do advise my clients to critically consider FB or Google Ads due to the levels of click fraud. You need serious budgets to be able to absorb the fraud and see positive ROI in AU! YMMV :-)
- airtonix 5y ago
  > But yet I'm left wondering why I never see big brands on Facebook in AU! > FWIW I do advise my clients to critically consider FB or Google Ads due to the levels of click fraud. Looks like you answered your own question! :)
hackerfromthefu 5y ago
Well also some of the crypto scam ads picked the wrong dude to impersonate, someone with old fashioned values and money to fight back - Andrew Forest who started FMG mining.