Well, there's the attempt to be "friendly" that some systems use where they want to greet you by your given name like "Hi, Bob! How can I help you today?". But

Well, there's the attempt to be "friendly" that some systems use where they want to greet you by your given name like "Hi, Bob! How can I help you today?". But this can be problematic because while in the West we are familiar with strangers being this informal, in other cultures it is insulting because only children are addressed that way by strangers.