It looks to me like this was always the plan. 1. Initally sign up subscribers that can be easily be shared in the near term. 2. Someday, new account growth to

It looks to me like this was always the plan. 1. Initally sign up subscribers that can be easily be shared in the near term. 2. Someday, new account growth tops out, as expected. 3. Cancel the shares, and many of those deactivated secondary accounts bloom into fresh subscriptions. 4. Shareholder growth is reinvigorated beyond subscriber base buildout phase.