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Sometime back UberEats switched from a hamburger to a sausage menu for the restaurant’s menu categories and I really feel the experience is worse overall for it

Sometime back UberEats switched from a hamburger to a sausage menu for the restaurant’s menu categories and I really feel the experience is worse overall for it. While I suppose it’s now more obvious that the categories are there, it’s way less usable trying to scroll left and right to see them compared to before where you scrolled up and down the old vertical hamburger menu. On a related note, it’s incredible to me that Uber never seeks feedback on whether or not you think something in their app is crap, they only ever ask you for feedback on riders and restaurants as if they’re the only aspect of the experience that could possibly be poor.

benatkin 5y ago
The scrollable sausage links make it harder to skim them, and make you instead read them. I think they might be doing that to get you to see more of the menu and perhaps order more, which makes them more money.
kingnothing 5y ago
Uber A/B tests everything extensively before it gets rolled out to everyone. They would not have switched away from the hamburger menu unless it drove better metrics. I used to work there.
- jonathanlydall 5y ago
  I suspect that it would have been better in A/B testing as a lot of people probably didn’t realise the hamburger menu would reveal the categories. So it probably won due to discoverability rather than usability. So on average more people now navigate the menu, but doing so is a less pleasant experience for those “in the know” before.
- benatkin 5y ago
  If it's an intentional dark pattern, they may take A/B testing into consideration, but still decide to make usability tradeoffs. https://www.darkpatterns.org/ https://www.darkpatterns.org/
fuzzythinker 5y ago
Having a "..." at the end that drops down a menu panel like most hamburger menu do instead of having a horizontal scroller may be the best of both worlds.

benatkin 5y ago

The scrollable sausage links make it harder to skim them, and make you instead read them. I think they might be doing that to get you to see more of the menu and perhaps order more, which makes them more money.

kingnothing 5y ago

Uber A/B tests everything extensively before it gets rolled out to everyone. They would not have switched away from the hamburger menu unless it drove better metrics. I used to work there.

jonathanlydall 5y ago
I suspect that it would have been better in A/B testing as a lot of people probably didn’t realise the hamburger menu would reveal the categories. So it probably won due to discoverability rather than usability. So on average more people now navigate the menu, but doing so is a less pleasant experience for those “in the know” before.
benatkin 5y ago
If it's an intentional dark pattern, they may take A/B testing into consideration, but still decide to make usability tradeoffs. https://www.darkpatterns.org/ https://www.darkpatterns.org/

fuzzythinker 5y ago

Having a "..." at the end that drops down a menu panel like most hamburger menu do instead of having a horizontal scroller may be the best of both worlds.