I think it's both. I think the article is meant to generate clicks, but at the same time, but this is Micro$oft. Of course they are going to roll out ads in the

I think it's both. I think the article is meant to generate clicks, but at the same time, but this is Micro$oft. Of course they are going to roll out ads in the future. It starts small. Want Windows free? Watch ads, then when enough people get used to it, it gets rolled out in the rest. The exception would likely be Enterprise versions, because companies would lose their minds over this, but for all the "plebes"? Enjoy your ads.