I think the problem is trying to generalize things to all people. Some people, like yourself, see a lousy website and wonder, if the creator won't put in the e

I think the problem is trying to generalize things to all people. Some people, like yourself, see a lousy website and wonder, if the creator won't put in the effort to create a great design, would she really put in the effort to make a great product. Other people, like myself, see a snazzy website and wonder if the creator is trying to blind my with style to cover her lack of substance. I think that the author's main point is that there's enough people following my heuristic that a blind charge toward top quality design isn't always warranted.