3 ms·
Highlights a good point, one which I often wonder about. But there's not much analysis of why ugly sells. "A large amount of internet users are still afraid of
by revorad 15y ago
Highlights a good point, one which I often wonder about. But there's not much analysis of why ugly sells.
"A large amount of internet users are still afraid of the whole idea internet idea.
This is exactly why ugly websites work.
People trust things more when they look like they were done for the love of it rather than the focusing on sheer profits."
That makes no sense at all. People also trust good design. It makes them feel they are buying from someone who cares and put in the time to make the product and site look great.
But it's hard to tell without lots of data. The real test would be if Google and Amazon looked like Apple and vice versa. Now that would be interesting.
- rprospero 15y agoI think the problem is trying to generalize things to all people. Some people, like yourself, see a lousy website and wonder, if the creator won't put in the effort to create a great design, would she really put in the effort to make a great product. Other people, like myself, see a snazzy website and wonder if the creator is trying to blind my with style to cover her lack of substance. I think that the author's main point is that there's enough people following my heuristic that a blind charge toward top quality design isn't always warranted.
- revorad 15y agoActually, I'm mostly in the second category too. Err... that's why I like Google. I've just got lots of feedback on my products from people in the first category. But I'm aware that people don't always act as they say.
- danmaz74 15y agoOne known reason why ugly marketing sells is that ugly makes you think low prices. You probably won't sell many Bang and Olufsen stereos with an ugly ad. But you could very well sell a lot of low cost chinese clones, because those looking for low cost will click those ads and ignore the elegant ones.
- kreek 15y agoGoogle's redesign has them looking better and more like Apple. I used Google Apps before but now that they've been streamlined they no longer look like they could crash at any moment.