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100% - I jumped right on it when they said that, did a few hours of hurried research, then discovered that it wasn't actually possible to use Firebase for what
by sanitycheck 5y ago
100% - I jumped right on it when they said that, did a few hours of hurried research, then discovered that it wasn't actually possible to use Firebase for what we use GA for. Figured we just had to wait until they hit feature parity so I've been checking the status of things a few times a year ever since.
...and there's been very little movement. We can still create "universal analytics" properties, we still can't do the same stuff in Firebase, and the GA4 "Measurement Protocol" is still in beta.
I think our eventual move is going to be to a non-Google product.
- robbiep 5y agoYou’re right, there was so much feature asymmetry we couldn’t justify sticking around - we would have lost any valuable insights into user behaviour. Firebase analytics just seemed like a ‘made for ads and influencers’ analytics tool. What a monumental cockup by the team that decided that it was important to lose that pool of users. Because of that shift we actively avoided making any choices re any of the other Google cloud or firebase tools. There’s heaps of good ones around now - our shift to amplitude was a good one but I know there are a lot of other really simple and free ones about too