Is the NYT already monetizing it? If not, I think it is too early to tell. I don't see any ads while playing it. It loads a lot of scripts from what seem to b

Is the NYT already monetizing it? If not, I think it is too early to tell. I don't see any ads while playing it. It loads a lot of scripts from what seem to be advertising related domains though: insight.adsrvr.org platform.iteratehq.com static.chartbeat.net sb.scorecardresearch.com tags.bluekai.com tags.bkrtx.com www.googletagmanager.com analytics.twitter.com c.bing.com googleads.g.doubleclick.net sync-tm.everesttech.net www.google.com Are they already making money from this or what are all these external scripts about?