if the primary issue here is data loss...isn't part of the solution to also find a way to take more ownership over the data, regardless of what you're using for

if the primary issue here is data loss...isn't part of the solution to also find a way to take more ownership over the data, regardless of what you're using for analytics? i.e. instrument a standard spec with something like www.Rudderstack.com and write it to your warehouse/datalake + whatever analytics tool you want. That way if you ever want to move off your analytics tool (or a solution providing the data spec), you still own the data for whatever you replace it with. By sending the data to the WH, also lets you own any proprietary data you create - like the custom PPC model referenced in this comment: https://news.ycombinator.com/item?id=30707913 https://news.ycombinator.com/item?id=30707913 full disclosure - Rudderstack employee