It isn't that they have a free plan, but instead how they plan to keep it free (presumably forever), if that makes sense. To compare, logistics was Amazon's ma

It isn't that they have a free plan, but instead how they plan to keep it free (presumably forever), if that makes sense. To compare, logistics was Amazon's main cost driver and yet Bezos mandated to not only make it free for Prime customers but deliver orders in 2 days! This forced Amazon on a path to optimize the hell out of fulfillment and logistics so much so that they now own airports and cargo planes, build electric vehicles for middle mile and last mile themselves, have a tremendous network of distribution centers across the US / world etc. In essence, sustaining Prime drew a proverbial moat around Amazon (though, companies like Facebook, Snap, Uber, Instacart, Klarna, Alibaba, Wish have inflicted damage, inspite that). Cloudflare's doing the same with bandwidth.