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> This is market segmentation 101 What are some good resources / blogs on the topic? Also: Am I right to assume that market segmentation is what product people

> This is market segmentation 101 What are some good resources / blogs on the topic? Also: Am I right to assume that market segmentation is what product people call "personas"?

mooreds 5y ago
I think that market segmentation is different than personas. Personas are who is going to use, buy or otherwise interact with your product. Market segmentation is which features and offerings apply to which buyers and what can you charge them. I don't have a great reference, though. So here's a grab bag: Patio11 talking about segmentation w/r/t SSO: https://threadreaderapp.com/thread/1481293027331440640.html https://threadreaderapp.com/thread/1481293027331440640.html Here's a non-tech focused piece on market segmentation: https://www.investopedia.com/terms/m/marketsegmentation.asp https://www.investopedia.com/terms/m/marketsegmentation.asp This article seems to cover the basics: https://www.albertocarniel.com/post/market-segmentation https://www.albertocarniel.com/post/market-segmentation I like the folks at Reifyworks for all their developer marketing writing: https://www.reifyworks.com/writing https://www.reifyworks.com/writing but they don't cover segmentation directly that I can find.
youainti 5y ago
A good example of market segmentation is something like this: - People living on retirement income generally have less spending money than mid-career professionals. - Companies recognize this so they offer "Senior discounts" for those over 65 years old. - The old people who have less money save money by presenting an ID proving their age. - Boom, you can now choose a different (profit maximizing) price for the groups of older and younger consumers. Basically, if you can check membership in a group or get people to self select into different groups (based on features, pricing, convenience, etc), you can charge different prices to each group. This is a great way to increase profit. Hope that helps with the basic idea. Source: I am getting a PhD in economics.

> This is market segmentation 101 What are some good resources / blogs on the topic? Also: Am I right to assume that market segmentation is what product people call "personas"?

mooreds 5y ago

I think that market segmentation is different than personas. Personas are who is going to use, buy or otherwise interact with your product. Market segmentation is which features and offerings apply to which buyers and what can you charge them. I don't have a great reference, though. So here's a grab bag: Patio11 talking about segmentation w/r/t SSO: https://threadreaderapp.com/thread/1481293027331440640.html https://threadreaderapp.com/thread/1481293027331440640.html Here's a non-tech focused piece on market segmentation: https://www.investopedia.com/terms/m/marketsegmentation.asp https://www.investopedia.com/terms/m/marketsegmentation.asp This article seems to cover the basics: https://www.albertocarniel.com/post/market-segmentation https://www.albertocarniel.com/post/market-segmentation I like the folks at Reifyworks for all their developer marketing writing: https://www.reifyworks.com/writing https://www.reifyworks.com/writing but they don't cover segmentation directly that I can find.

youainti 5y ago

A good example of market segmentation is something like this: - People living on retirement income generally have less spending money than mid-career professionals. - Companies recognize this so they offer "Senior discounts" for those over 65 years old. - The old people who have less money save money by presenting an ID proving their age. - Boom, you can now choose a different (profit maximizing) price for the groups of older and younger consumers. Basically, if you can check membership in a group or get people to self select into different groups (based on features, pricing, convenience, etc), you can charge different prices to each group. This is a great way to increase profit. Hope that helps with the basic idea. Source: I am getting a PhD in economics.