I agree with your somewhat cynical take. What's even more frustrating is that Amazon has been a company that ostensibly ignores those things and focuses only on

I agree with your somewhat cynical take. What's even more frustrating is that Amazon has been a company that ostensibly ignores those things and focuses only on customers. (I worked there years ago, and I genuinely liked that we could answer design questions simply by asking, "What would our customers want?") Focus on customers and the stock price goes up and negative perception go away. This should be an absolute no-brainer: What do Amazon's customers want? Better, more trustworthy, not fraudulent reviews. Search results that reflect the intent and not gamified FBA/3P products. Confidence that whatever they buy will be what they want and will last.