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A great deal of Amazon's store has moved from the old "customer obsession" principle of the early years to a new principle of "revenue obsession." Brad Stone's
by GCA10 5y ago
A great deal of Amazon's store has moved from the old "customer obsession" principle of the early years to a new principle of "revenue obsession."
Brad Stone's second book about Amazon ("Amazon Unbound") does a refreshingly candid and detailed job of explaining how this switch happened. It's tucked away in Chapter 10, I believe, and it never got as much media pickup as I would have expected.
For me, at least, grasping the extent of this transformation made it a lot easier to understand what I kept encountering.
- julienchastang 5y ago> A great deal of Amazon's store has moved from the old "customer obsession" principle of the early years to a new principle of "revenue obsession." I am finding this to be increasingly true of the web in general and it is getting more difficult to locate things (books, products, whatever) of high quality value. Do you want the best search results or the one that can be most easily monetized?