Pop music is about so much more than being a good singer. The hook is key, as is the content, the brand (artist), and how it's marketed. It takes a village to m

Pop music is about so much more than being a good singer. The hook is key, as is the content, the brand (artist), and how it's marketed. It takes a village to manufacture successful pop music. Being able to sing super well isn't required anymore, but having an army of people to assist making it popular most certainly is. The rare artist that goes viral on a shoestring quickly accumulates all the same help that other pop artists have to ensure future releases are also hits.