Is there be something to be said about how difficult notoriety is these days? People are so connected and the competition much greater to get noticed vs histori

Is there be something to be said about how difficult notoriety is these days? People are so connected and the competition much greater to get noticed vs historically where publications were limited. Today it feels as though in order to become a famous genius, you would not only have to optimize for your field, but also the SEO required to get a high ranking on a google or youtube search. That in addition to the storytelling skills necessary to keep your readers and viewers engaged because there's a cat video next on the feed. Which makes me also think what's tech's responsibility in causing all this? Are we preventing people from attaining this genius state because we're sucking all their attention with social media?