I hate following links to blog posts about some software that don't quickly summarise what it does. I do some iOS dev, but I haven't heard of parse - if it's a

I hate following links to blog posts about some software that don't quickly summarise what it does. I do some iOS dev, but I haven't heard of parse - if it's awesome you could have interested me, but instead I just read an insiders-only blog post and shrugged. Shame!