Aside from all the very good reasons people are giving for not using google, the question I'm asking is What is google doing in the domain space that is differ

Aside from all the very good reasons people are giving for not using google, the question I'm asking is What is google doing in the domain space that is different from any other provider? What's their unique USP? Anyone technical can use another provider and connect to Google services if they'd like (or other service). Anyone non-technical that is using SquareSpace (Canva now has a website builder as well - but no domain sign-up yet), can get a domain through SquareSpace. So, the question is, who is this for?