> I've long wondered why companies don't put their more experimental stuff under a different brand ("X by Google"-- no not that X), and promote them to full bra

> I've long wondered why companies don't put their more experimental stuff under a different brand ("X by Google"-- no not that X), and promote them to full brand-name once they've gone reliable. They still have most of the Alphabet to do this too. I'm still surprised they didn't already do it years ago.