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> "Today we are a technology platform, not a viewing destination. We are a B2B solution, not the indie version of YouTube." I wonder what the strategy is for s
by danShumway 5y ago
> "Today we are a technology platform, not a viewing destination. We are a B2B solution, not the indie version of YouTube."
I wonder what the strategy is for shifting though. Correct me if I'm wrong, but my understand was that Youtube was able to hit dominance in part because it ran at a loss for a long time and basically encouraged everyone to just throw stuff on the platform. I don't know how you become the indie version of Youtube if people are nervous about putting experimental, indie, or even crappy videos on the site out of fear that those videos might contribute to their hosting costs.
My feeling is that there are two models:
- B2B hosting, where you shift costs to uploaders but let them interact directly with other businesses/customers without ads or excessive railroading. Basically getting businesses to pay for infrastructure to connect with clients/users.
- A media destination platform, where you shift costs to consumers (either through subscriptions or ads), and away from uploaders/businesses, because you're monetizing their content and they're allowing you to control the ecosystem -- the ecosystem is the monetization.
I'm no expert, nobody should assume I know anything about running a media company. But as a user/creator, I don't understand why I would upload to a media platform where I have to pay for the privilege of having them monetize my content. I tolerate uploading stuff to Youtube and having them monetize my stuff because their hosting is free. I tolerate paying for raw hosting and CDN services because they allow me to own my own ecosystem.
If the hosting isn't free, as a business I think I would want a lot more control over the platform, I wouldn't tolerate Youtube's railroading as much and I wouldn't tolerate Youtube's advertising. If I'm paying for hosting, I kind of expect a B2B solution, and increasing hosting costs if anything makes me expect even more control over the process -- for the cost of a CDN, I expect them to act like a CDN. Maybe other creators feel different about that? If it costs $3600 a year to upload to Youtube, are people going to be sticking a lot of indie music and Let's Plays and Twitch-stream mirrors on Youtube?
I would think that most of the clients who are fine with paying those kinds of costs are themselves businesses/entrepreneurs.