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"OMG the general public can't handle the power" seems like gorilla marketing to me. Kinda like how ads for Viagra seem to love the required warnings "go to the

"OMG the general public can't handle the power" seems like gorilla marketing to me. Kinda like how ads for Viagra seem to love the required warnings "go to the ER if you have an erection for more than 4 hours... 4 hours!".

sp332 5y ago
*guerrilla
throwaway0a5e 5y ago
When Dodge came out with the Hellcat a decade ago they purposefully got it kicked out of an NHRA event by being too fast for its class. They then turned around and took out all sorts of ad space where they then published the text of that "your junk is too fast, don't bring it round here" letter beside a picture of their new car. This is the same thing, but for a polar opposite demographic. The pitch is more or less "do you hate driving? well you'll be happy to hear that even we have a car that people who hate driving think is pretty ok."
- slowhand09 5y ago
  My daily driver is a Hellcat. 108k miles. Currently on 5th set of tires, 2nd set of brake pads. Its wicked fast. And stops on a 0.000002554BTC. Accelerates, decelerates, corners better than any car I've owned. Do not give this to your kid.
- giantg2 5y ago
  Pretty much everything has gotten "too fast" for them. The 1/4 mile is no longer a thing. They only do 1/8ths now...
- rascul 5y ago
  > When Dodge came out with the Hellcat a decade ago they purposefully got it kicked out of an NHRA event by being too fast for its class. It didn't have the required safety equipment. The rules have changed recently, it's allowed now. https://www.musclecarsandtrucks.com/dodge-demon-nhra-ban-lifted/ https://www.musclecarsandtrucks.com/dodge-demon-nhra-ban-lif...
multjoy 5y ago
Guerilla. Gorilla marketing is something very different - https://youtu.be/TnzFRV1LwIo https://youtu.be/TnzFRV1LwIo
- fsagx 5y ago
  Made me think of this gorilla marketing (American Tourister): https://www.youtube.com/watch?v=5b1aRop-UbU https://www.youtube.com/watch?v=5b1aRop-UbU
itsoktocry 5y ago
>Kinda like how ads for Viagra seem to love the required warnings "go to the ER if you have an erection for more than 4 hours... 4 hours!" Is that really why you think those warnings are there?
- giantg2 5y ago
  Not the same person, but they certainly place the warning much more prominently than the warnings for most other medications.
- phkahler 5y ago
  >> Is that really why you think those warnings are there? No. Drug ads in the US have to include (and I'm no authority) information about possible side effects. Most drug ads will downplay that part and have someone read off the list quickly. The Viagra ads seems to have no shame about that particular possibility though. So my guess is it's required but they're also kind of happy to include it.

sp332 5y ago

*guerrilla

throwaway0a5e 5y ago

When Dodge came out with the Hellcat a decade ago they purposefully got it kicked out of an NHRA event by being too fast for its class. They then turned around and took out all sorts of ad space where they then published the text of that "your junk is too fast, don't bring it round here" letter beside a picture of their new car. This is the same thing, but for a polar opposite demographic. The pitch is more or less "do you hate driving? well you'll be happy to hear that even we have a car that people who hate driving think is pretty ok."

slowhand09 5y ago
My daily driver is a Hellcat. 108k miles. Currently on 5th set of tires, 2nd set of brake pads. Its wicked fast. And stops on a 0.000002554BTC. Accelerates, decelerates, corners better than any car I've owned. Do not give this to your kid.
giantg2 5y ago
Pretty much everything has gotten "too fast" for them. The 1/4 mile is no longer a thing. They only do 1/8ths now...
rascul 5y ago
> When Dodge came out with the Hellcat a decade ago they purposefully got it kicked out of an NHRA event by being too fast for its class. It didn't have the required safety equipment. The rules have changed recently, it's allowed now. https://www.musclecarsandtrucks.com/dodge-demon-nhra-ban-lifted/ https://www.musclecarsandtrucks.com/dodge-demon-nhra-ban-lif...

multjoy 5y ago

Guerilla. Gorilla marketing is something very different - https://youtu.be/TnzFRV1LwIo https://youtu.be/TnzFRV1LwIo

fsagx 5y ago
Made me think of this gorilla marketing (American Tourister): https://www.youtube.com/watch?v=5b1aRop-UbU https://www.youtube.com/watch?v=5b1aRop-UbU

itsoktocry 5y ago

>Kinda like how ads for Viagra seem to love the required warnings "go to the ER if you have an erection for more than 4 hours... 4 hours!" Is that really why you think those warnings are there?

giantg2 5y ago
Not the same person, but they certainly place the warning much more prominently than the warnings for most other medications.
phkahler 5y ago
>> Is that really why you think those warnings are there? No. Drug ads in the US have to include (and I'm no authority) information about possible side effects. Most drug ads will downplay that part and have someone read off the list quickly. The Viagra ads seems to have no shame about that particular possibility though. So my guess is it's required but they're also kind of happy to include it.