This is a really good essay, but kind of depressing. Re: professional services ... I think there is some kind of sweet spot where professionals stop focusing o

This is a really good essay, but kind of depressing. Re: professional services ... I think there is some kind of sweet spot where professionals stop focusing on delivering a good service and start focusing on their brand. Also, some people realize they are not actually a very good accountant/developer/lawyer and focus almost entirely on their brand. Trying to discern if your potential professional is one of those two types of professionals is the hardest part.