4 ms·
Stadiums are a in the end just a marketing instrument for 2nd and 3rd tier cities to brand themselves and stay in the national or international news. The alter
by 1337biz 5y ago
Stadiums are a in the end just a marketing instrument for 2nd and 3rd tier cities to brand themselves and stay in the national or international news.
The alternative is spending money on image campaigns and other fluff marketing. Once you realize that every time a city is (positively) mentionen in news, it is "earned media", the whole calcuation shifts a lot around.
- dagw 5y agobrand themselves and stay in the national or international news. But to what end? Thanks to sport I know of lots of US cities like Green Bay, Buffalo, Cincinnati, Cleveland, Kansas City etc. that I might not otherwise ever have given any thought. But what is the next step after that? I'm certainly not going to holiday there because they have a pretty good (or used to be good) team I've heard of.
- 1337biz 5y agoIn the end once cities cover the basics have not that many opportunities to stay in the news with a somewhat positive impression. The name recognition is not going to be the core decision point for someone to spend holidays there or relocate there. But if you are relocating to a city and have three to choose from where non stands out in particular you might assume that the one with the stronger sports team is more vibrant or dynamic than the others.