Agreed, and if people don't want to use 'difficult tools', they could swap it for privacy: do KYC for your email account. Then you, in this case, the business c

Agreed, and if people don't want to use 'difficult tools', they could swap it for privacy: do KYC for your email account. Then you, in this case, the business could freeze the accounts until you go through the motions of proving you are the owner. Tech savvy people can then stay 'private'. Amazon has a simple KYC form for when you lose your otp device (I lost access to my sms and forgot to change to phone based otps).