IKEA at least was, the last time I shopped there, willing to sell at different levels of build quality. Some products cut every corner possible in the name of

IKEA at least was, the last time I shopped there, willing to sell at different levels of build quality. Some products cut every corner possible in the name of cost, but also passed a noticeable portion of that savings to the consumer. Others used some slightly better materials in places where the results mattered with predictably good results. As long as the consumer made an informed choice the result was as desired.