Like politics, marketing thrives on "noise" and the loudest voice tends to win, not the best candidate If you have a lesser product, marketing rolls out FUD to

Like politics, marketing thrives on "noise" and the loudest voice tends to win, not the best candidate If you have a lesser product, marketing rolls out FUD to combat competitors and then it doesn't matter if you have a better mousetrap, no-one will believe it For example most 5-star products on Amazon got that way because they often secretly give out tons of free product (or even cash) for positive reviews. Amazon and bot analysis can't tell a real human written review was secretly paid for. Noise "wins".