This only applies if the company has not already set the thing in question as a priority. After they have already announced that "yes, we are planning to do thi

This only applies if the company has not already set the thing in question as a priority. After they have already announced that "yes, we are planning to do this, it's something that is very important to us, but it's going to take a while," you don't need to keep pestering them about it.