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My uninformed hunch is that the time and attention spent to optimize your payment-processing fees would be better spent either a. Finding additional markets of
by afarrell 5y ago
My uninformed hunch is that the time and attention spent to optimize your payment-processing fees would be better spent either
a. Finding additional markets of customers
b. Making your product more appealing to increase your conversion rate
c. Maybe switching payment processors to one with lower fees and a lower churn rate
- gnicholas 5y agoAppreciate these thoughts! I'm not looking just to optimize these processing fees. I'm also trying to figure out what an appropriate discount is, and also (indirectly) whether my monthly or annual pricing is out of line. That is, perhaps the solution is not to lower the price of my annual subscription, but rather to increase the price of my monthly subscription.
- kimchidude 5y agoI'm also in the process of experimenting with subscription pricing models and have found podcast interviews with Patrick McKenzie and Lynne Tye to be really helpful. You've probably heard of these people, but I share them here in case not.