The best way to tackle that specific problem i've found is by applying Geoffrey Moore's advice in crossing the chasm: slice the market in niches of customers. A

The best way to tackle that specific problem i've found is by applying Geoffrey Moore's advice in crossing the chasm: slice the market in niches of customers. And then make sure you have the best possible solution for that niche. Customers want a complete solution for their use case, but not all customers are the same, and not all use cases are the same. Say you want to create a sports tracking app. You can focus on all sports, or just a few, you can focus on all forms of one sport, or just one particular.